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Hi, I’m Asaad

I’m a design leader specialized in
people leadership, culture and strategy. Have a look at my case studies or read about my thoughts.

Hi, I’m Asaad

I’m a design leader specialized in people leadership, culture and strategy. Have a look at my case studies or read about my thoughts.

Header Home

Hi, I’m Asaad

I’m a design leader specialized in people leadership, culture and strategy. Have a look at my case studies or read about my thoughts.

Hi, I’m Asaad

I’m a Product Designer specialized in experience design, user research, and strategy. Please have a look at my case studies and read about my thoughts.

What I did so far

What I did so far

What I did so far

What I did so far

What I did so far

What I did so far

What I can help you with

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Build empathy

The “why” is my driving factor to create meaningful results. I want to uncover only obvious symptoms of the problems a person has, but get to the root cause of her problem.

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Tell Stories

Bringing my points across in compelling stories and persuasive settings is my favorite skill. Through my presentations I encourage discussions or enforce the right decisions.

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Combine and Create

As a designer I keep questioning how we can do things better and like to rethink and newly combine ideas in to create something meaningful.

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Learn and Improve

Learning is the only way to make progress. Together with my team I’m on a constant journey of learning in order to improve the product.

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Collaborate and Lead

I highly value interdisciplinary collaborative working environments, where I can motivate people to stand out for each other and lead them to reach a common vision.

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Communicate and Persuade

I’m proactive and persuasive. Through my experience I effectively and efficiently communicate to other stakeholders and get the buy-in for the user centered design.

What I can help you with

icon_empathy
Build empathy

The “why” is my driving factor to create meaningful results. I want to uncover only obvious symptoms of the problems a person has, but get to the root cause of her problem.

icon_storytelling-1
Tell Stories

Bringing my points across in compelling stories and persuasive settings is my favorite skill. Through my presentations I encourage discussions or enforce the right decisions.

icon_creativity
Combine and Create

As a designer I keep questioning how we can do things better and like to rethink and newly combine ideas in to create something meaningful.

icon_learn
Learn and Improve

Learning is the only way to make progress. Together with my team I’m on a constant journey of learning in order to improve the product.

icon_collaborate
Collaborate and Lead

I highly value interdisciplinary collaborative working environments, where I can motivate people to stand out for each other and lead them to reach a common vision.

icon_product
Communicate and Persuade

I’m proactive and persuasive. Through my experience I effectively and efficiently communicate to other stakeholders and get the buy-in for the user centered design.

What others say about me

Asaad is a compassionate and thoughtful leader with a focus on excellence and quality at all levels. I could count on him to get things done and move us forward. He's a dedicated and hardworking individual with a passion for people and great design. Anyone who values the benefits of User Experience design would do well to have him on their team.
I would love to work with Asaad again.

— Saielle DaSilva, VP of Design at StepStone

That’s not the end …

I’m looking forward to hearing from you. You can reach me on the following channels

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© 2020 Asaad El Salawi. Imprint